2022-23 Fall/Winter Collection
Just as summer vacation begins, we would like to introduce some looks from this season that will make your heart flutter just by looking at them—perfect for your travels or...
NEW ARRIVALS : GRANADA
Introducing the GRANADA series, one of the key textiles for the 22 Autumn/Winter season.
NEW ARRIVALS: MEDINA
New arrivals have landed this week. Even though these are autumn/winter items, the heart of summer is still ahead of us. You might think, "I can't even imagine styling outfits...
Mix & Match Summer Outfits
The uniquely humid, clingy summer heat of Japan is upon us. In this post, I will share some outfit ideas using the SAND WAVE LONG SKIRT.
Basic Tops
In this post, we’ll be introducing muller of yoshiokubo’s classic items: the Half-sleeve T and the Long-sleeve T.
夏の暑い日に最適な日よけ帽子
Some regions have already entered the rainy season. This time, we would like to introduce hats that will look great in the coming season as the sunlight gets stronger and...
Washable Tops
In some regions, we're already seeing temperatures reaching "summer day" levels. During this sweaty season, whether or not a garment is easy to wash is an important factor to consider.At...
Vacation Wardrobe
April is already halfway over. With Golden Week starting at the end of the month, some of you may already be making travel plans. In this issue, we’ll be introducing...
春のモノトーンコーデ
Spring is finally here in full force. The season has arrived in Tokyo where you can enjoy cherry blossoms all over the city.Many of you are likely thinking, "Should I...
Warm Weather Essentials
Introducing items arriving soon.The "branch" series features beautiful fabric with Cornely embroidery.With plum tree and tassel motifs, these pieces create an elegant look on their own.We are introducing two blouses...
Sand Texture
We have started to see colorful flowers blooming here and there. Although the mornings and evenings still feel chilly, we are finally starting to feel the warmth of spring during...
色で大胆に挑戦しよう
After the freezing mid-week cold, it looks like Tokyo will see temperatures reach nearly 20°C this weekend. Doesn't feeling the warm sunshine suddenly make you want to incorporate spring-inspired items...
Multi-way Styles
The season where the daytime sun feels pleasant has arrived. We would like to introduce an item that can be styled in many ways, perfect for the transition into summer.